The 1970s in fashion history:
The rise of Italian High Fashion designers Valentino, Armani (established his own men's wear label in 1974), Versace (1978). Hippie look and bohemian culture influence the mainstream fashion. National costume of the world and folklore style became a source of inspiration for the fashion industry.
The leading fashion designers of 1970s:
Yves Saint Laurent, Vivienne Westwood, Diane von Furstenberg, Halston, and Valentino are among the most influential fashion designers of the decade.
1970s Cultural highlights:
Fashion photography replaces fashion illustration. (Richard Avedon and Helmut Newton)
- Most influential new art movements of the 1970s: Conceptualism, Arte Povera, Performance Art. Installation Art and Body Art emerged.
- Most important new Pop music styles of the decade: Punk rock, Hard rock, and heavy metal.