The 1960s in fashion history:
The first ready-to-wear line by a couturier (Rive Gauche by Yves Saint Laurent). Clothing brands influence fashion trends: Gap (1969), Benetton (1965). The "Youthquake" term coined to reflect the influence of youth culture and music on fashion. Development of USA fashion brands: Calvin Klein launched his own clothing company in 1968. Mods and "British Invasion" (Beatles) influence on fashion. Mod style in fashion has influenced the mainstream designers.
The leading fashion designers of 1960s:
French couturier Yves Saint Laurent, Paco Rabanne, Ted Lapidus, Mary Quant, Andre Courreges and Pierre Cardin are among most influential fashion designers of the decade. In late 1960s Emanuel Ungaro gains popularity and influence in the fashion world.
Cultural highlights:
The rise of the street styles, youth culture, rock music. Exciting achievements in Space exploration and development of new technologies influenced 1960s fashion styles.
- Fashionable dances of the 1960s: Rockabilly, Rock-and-roll, Twist.
- Most influential new art movements of the 1960s: Abstract Expressionism, Minimalism, OpArt.
